How to Nail Your User Research. 25 NOV 2024

Google Cloud Startup Hub

4-5 Bonhill St, Shoreditch, London, EC2A 4BX

🚀 Masterclass: User Research Recap 💡

Rare Founders hosted an impactful one-hour masterclass on How to Nail User Research, offering attendees invaluable tools and insights to craft a research strategy that can drive business growth. The session covered essential user research concepts, introduced the three core methods every entrepreneur should master, and explored how to align research with company goals. The hands-on activities and practical advice gave participants the confidence to set clear research objectives and uncover crucial insights for making informed, impactful decisions.

The session was led by Rory Horne, a seasoned user researcher with over 10 years of experience at top companies like Google and Meta, as well as multiple fintech organizations. Known for his ability to ask the right questions, Rory now trains startups in conducting effective customer discovery research to gather meaningful insights.

Who benefited?
The masterclass was perfect for startups and scale-ups eager to improve their user research practices. Attendees learned how to refine user experience, base strategy on real user needs, and gain the skills to conduct their own research.

☕ Coffee, drinks, and light bites were generously provided by Google Cloud, who also supported the event held at the Google Cloud Startup Hub. The Hub, a newly opened community space, continues to serve as a valuable resource for local startups, offering networking opportunities and educational resources to help businesses scale successfully in the cloud. 🌐✨